Top tips for selling your house
Late spring and early summer is the ideal time to put your house on the market. Property usually moves more quickly during these months, with the average time to sell around 56 days in May and June, compared to 70 days during the winter(1). Listings also increase, with agents experiencing the highest number of properties on their books from June to September (2).
With the summer months just around the corner, potential buyers are looking to secure their next move before the holiday season. So, what can you do to make sure your house stands out? Our team share their tip tops for selling your home.
Spruce up your home
Firstly, it’s important to start looking at your property objectively. In other words, start thinking about it through the eyes of potential buyers. Are there any minor works you can complete now to add value? Painting tired rooms, having carpets cleaned and sprucing up your windows can all increase the appeal of your property. If you don’t know what will appeal to buyers, ask our sales team at Townends for a no-obligation appraisal of your home.
If you have a garden, mow the lawn, trim any shrubs and add a few flower pots to brighten up the area. Clear away any toys or equipment so people can visualise how they might use the space. Tidy up chairs, tables and any other social spaces so buyers can picture themselves enjoying an evening BBQ. Keep driveways and paths accessible.
Removing your personal stamp
It’s natural to feel emotionally attached to your home; you’ve probably spent years making it your own. But it’s crucial to think about the needs of your target market and let buyers picture themselves in your property. By removing any personal items such as photos, you’ll help people to forget it’s someone else’s house and allow them to see how they might use the space.
If you’ve chosen any unusual furniture or features, swap them for something more neutral for the time being. You can take all your most prized possessions to your new home.
Professional marketing material
Once your property is ready for viewings, make sure it’s presented in the best possible light with high-quality marketing material. A picture paints a thousand words, so hire a professional photographer to capture the best angles and choose a bright time of the day. Accurate floorplans also help buyers to get a feel for the space.
Your property’s description should highlight all the reasons you enjoy living there. What are its top three benefits? For example, the house might be cost-effective to run thanks to some improvements. On the other hand, is there anything buyers should know about the property or wider area? For instance, they might like to know if public transport links are some distance away.
Be realistic with pricing
It’s tempting to overprice your home and see what happens. However, this can mean that genuine buyers might perceive it to be out of their price range. At the same time, people who are searching for a larger house could be better off looking elsewhere.
Do your own research and think practically about what your home is worth. What did similar properties sell for on portals such as Rightmove? Does your house have any special features that might command a premium? A professional estate agent will be able to provide a detailed pricing report and recommend a realistic price.
Make the most of each viewing
Give your house a good clean before each viewing. If you have any pets, tidy away any their bedding and food bowls. Arrange some fresh flowers and plug-in a subtle diffuser so the house smells fresh.
Although you know your property the best, it’s always advisable to be out during viewings so potential buyers can walk around and ask any questions at their leisure. Your estate agent will be fully briefed to show off the features of your home.
Multiple or block viewings tend to encourage buyers to make a decision about a property and save you time in the long-run. If you’re in a hurry to move, ask your estate agent whether an open house is right for you.
After each viewing, ask for feedback from the buyers. Is there anything that put them off? Would they like to know any further detail? Even if they haven’t chosen to make an offer, their opinion will help you prepare for the next viewing or decide whether your property is being marketed at the right price.
Choose a professional estate agent
Our sales team at Townends are members of Propertymark and pride themselves in upholding the highest industry standards. If you’re looking at selling your house this spring or summer, contact our expert team for a no-obligation appraisal of your property.
(1) Dataloft statistics. The average days to sell was 70 in December 2018.
(2) Dataloft statistics. The average number of properties per agent in 2018 was June = 52, July = 53, Aug = 52, Sept = 52.