The power of property photography...and why you can't afford to get it wrong

News at Townends | 12/08/2016

Whether selling or letting, the images of your property are the first thing that will attract interest and sell your home for what it is worth. Conversely, they could also be the first thing to put people off.


In our world of digital media, important decisions are made before a person even steps foot inside a property. Properties are no longer competing against a few other sales particulars handed on a piece of paper to a prospective buyer or tenant.  In years gone by opinions were not formed until a person had seen a property first hand.  Now, every property competes on websites and property portals against hundreds of similar properties, so the need to capture every element of your home with beautiful photography is arguably the most important aspect of its marketing.

Every home has its strengths and weaknesses and a camera can only capture what is in front of it, but just like taking a photo of yourself, this is an opportunity to make sure it’s looking its absolute best. We all know just how much first impressions count, which is why we always try to offer expert staging advice in order to help show off your home at its finest. This doesn’t mean a full redecoration, just a few simple tweaks can make all the difference. By tidying and removing any unnecessary clutter and personal objects, it is easier for potential buyers to see the full potential of each room. Clearing work surfaces, ensuring toilet seats are down and even pushing furniture against a wall can all help capture the perfect picture.

Your property is probably the most valuable thing you will ever market so the photos must reflect this. Make sure you have photographs taken on a high quality professional grade digital camera as this is also essential for capturing wide-angled interior shots, as well as beautiful exterior photos. A selection of interchangeable lenses gives flexibility and control when lighting is a little more challenging, such as in bathrooms or smaller bedrooms.

A professional will make your property more appealing by offering different styles of shot that really consider all the important/unique elements of the room, such as ornate fireplaces or spiral staircases. Make sure there is lots of variation to the shots taken so you can choose the photos that you feel truly reflect your home.

From low key marketing, photography and accompanied viewings, to ‘open house’ events, on-line advertising and for sale boards, get in touch to find out how our experts can help guide you and find how much your property is worth today.